This entrepreneur’s story is movie material: Quit your job, hop on a plane to Mongolia, drive 20 hours out in the desert with some goat herders (who you just met at dinner two days ago), and then get stuck out in the Gobi desert for a month.

That was the beginning of Naadam, a clothing brand arguing for supply chain innovations.  Matt Scanlan and Diederik Rijsemus, two Marco Polo types, are looking to replicate what they’ve done for cashmere in Mongolia around the world: travel to corners of the Earth, build familial ties with suppliers, invest in their raw material, and develop a cyclical business model that feeds into itself.

View the full article on Forbes.