
5 Steps to Structure Your Brand for Growth
John Cinquina, an EO Perth member and CEO of Red Meets Blue Branding
“Growth” is the buzzword in business today. It seems we are obsessed with it, whether we’re startups, owners, board members or marketers. As I meet and work with organizations from different industries, I have observed that often in this pursuit of growth, we forget to invest into the foundations of our brands; before we know it, we find ourselves in a situation where our brand is doing more hindering than helping.