Content Marketing: 5 Huge Mistakes Marketers are Making

By Frank Cowell, an EO San Diego member, Elevator

You may or may not agree with me, but…

When it comes to content marketing, I find that many marketers are still having trouble finding the payoff. I mean, they’re fully bought-in, doing lots of “stuff,” but they’re not getting desired results. As a result, there are some big questions that they’re grappling with:

  • Where’s the engagement?
  • Where’s the traffic?
  • Where are the leads?

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Categories: Best Practices FINANCES members PR/MARKETING Productivity


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