By Wendy Lieber, an EO Accelerator (South Florida) participant
Social media allows you to reach and connect with a wide audience at almost no cost. Figuring out how to best use social media for your business can completely alter the way you interact with your audience. Many marketers, however, are inefficient at using social media. Marketers spend more time than they should figuring out their strategy while receiving little return on their investment. So how can marketers spend less time on their social media strategies while receiving a higher ROI?