“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
THE EO BLOG
Monthly Archives: August 2015
Everyone wants to do something truly great, but few actually do. Why is that? By setting ‘reasonable’ goals for success, are we really setting ourselves up for failure? What will it take to push ourselves toward the big win?
In his upcoming book, “Serial Winner: 5 Actions to Create Your Cycle of Success,” Larry Weidel refines strategy from winners of all walks of life into five powerful tactics. Preview one below, and set yourself on a track to success with this new book, available 20 October.
By Will Swayne, Head of Strategy at Marketing Results and EO Brisbane member.
With market noise greater than ever, I’ve found that prospects who aren’t ready to buy tend to be resistant to even well-crafted marketing messages. “Sell benefits, not features” is good advice, but benefit-rich copy can paradoxically deter prospects who haven’t reached the decision stage yet. They’re just not ready for hard-hitting benefits; they want valuable content instead.
By Erin Scannell, an EO Seattle Member and Founder of Heritage Wealth Advisors
The way in which I founded my company was an incredibly humbling experience and is something that, other than my wife, even the very closest people in my life aren’t aware of. I started it straight out of college in 1998, after having interviewed at 27 banks and wealth management firms without receiving a job offer.
Sometimes, there’s too much hard work at work. Getting things done is crucial in a functional business, but there’s another side to the productivity coin that’s too often ignored.
I’m talking about fun. People aren’t machines, we’re dynamic creatures with incredible creative potential. However, if we’re stuck in an environment where nothing unusual ever happens and we’re expected to sit still for hours on end and be ceaselessly productive, something weird happens—productivity actually plummets.