Three Things You Don’t Need To Start Your Business

By Arman Sadeghi, an Octane blog contributor and CEO of Titanium Success

Why do you want to become an entrepreneur? Far too often, those new to enterprise are drawn like moths to a flame by concepts that sound cool, rather than focusing on ideas which will make money. This leads to a variety of painful errors, many of which can be avoided. Here are three things you don’t need to create a successful business:

An Expensive Infrastructure

In the early stages of your business, you need to focus on what will immediately contribute to the success of your business. It won’t matter how professional your business looks if no customers ever see it in action! Steer clear from: building an unnecessary state-of-the-art website; creating expensive signs and business cards; buying fancy computers; and investing in impressive office furniture. These steps take focus away from key elements, such as selling product.

Focus on the basics and get revenue flowing in. After that, you can begin to focus on luxury items that may or may not help you impress future clients.

A Fantasy View of Entrepreneurship

Entrepreneurs often get sucked into the fantasy world of creating a business. In this world, having the symbols of success are seen as the first step towards becoming serious about building a business. This couldn’t be more incorrect.

The first step towards building a successful business is making sure that you have a concept that can actually generate revenue. Instead of focusing on novelties, direct your time and energy into attracting as many paying customers as humanly possible. All the other stuff can wait.

Obstacles Disguised As Opportunities

If something doesn’t directly impact your ability to sell, then it isn’t vital to your business. A great idea, great sales people (which includes you!) and a healthy vision for your company are what it’s all about! So skip extraneous resources you can’t afford – focus on the core elements of your business.

If you are real entrepreneur, you can start your business without things. The simple fact is that most of the items you consider necessary for starting a business aren’t.

I started my first business 22 years ago. In the time since, I have established over a dozen successful businesses. Today, I am 100% confident that I could start almost any business and generate revenue without spending a dime on a website, business cards, brochures, or just about anything else.

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