The Waste of Convenience
By Praveen Varshney, an EO Vancouver member and Principal of Varshney Capital Corp.
Many people wake up 15 minutes earlier every morning to make the perfect cup of espresso. When you add up those 15 minutes every day – almost two hours a week – it’s a sizable investment of time making coffee! This created an opportunity for quick serve coffee machines such as Keurig’s. Now anyone could buy the same roasts of coffee from their favourite cafes and enjoy that great cup of coffee in less than 30 seconds at home. The revolution of bringing the café into your own home with single serve coffee at the press of a button was born!