Content Marketing: To Enrich and To Serve

By Frank Cowell, an EO San Diego member and president and creative director of Elevator

So, 2014 is the year you finally hopped aboard the content marketing bandwagon. Your company built a brand new website (check); you’ve been writing a weekly blog (check); and you post to Facebook, LinkedIn, and Twitter on a regular basis (check, check, check). All-in-all, your marketing team seems busier and more productive than ever. They’re operating at full throttle.

But with all this buzz about you and your products, shouldn’t there be more traffic to your website or physical locations? Where are the results?

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