By Arman Sadeghi, an Octane blog contributor and CEO of Titanium Success
Why do you want to become an entrepreneur? Far too often, those new to enterprise are drawn like moths to a flame by concepts that sound cool, rather than focusing on ideas which will make money. This leads to a variety of painful errors, many of which can be avoided. Here are three things you don’t need to create a successful business:
Categories: FINANCES Guest contributors Lessons Learned
By Jeremy Pound, an EO Accelerator participant and Octane blog contributor
By a mile, the most advantageous secret I have learned during my marketing and entrepreneurship experience is this profound statement by Anthony Robbins, “People don’t buy products; they buy identity.”
Explained further, consumers make buying decisions not based on the logical and rational reasons we were taught in high school economics class, but are actually driven by a series of subconscious beliefs about who they are.
Categories: Best Practices Guest contributors Productivity
Tags: entrepreneurs' organization EO Accelerator identities jeremy pound
By Allison Engel, an Octane blog contributor
With a dose of innovation, modern problems often transform into sources of convenience. That’s because true innovation doesn’t just happen; it’s the breaking point where modern problems meet lasting solutions. Once an obstacle finds its remedy, we often wonder how we ever lived without it. Just look at your household products – thanks to DVR, you’ll never miss your favorite shows again; not to mention the squeezable ketchup bottle, which makes the arduous battle of using American’s favorite condiment a thing of the past.
Categories: FINANCES Guest contributors Productivity
Tags: allison engel dell for entrepreneurs entrepreneurs' organization product innovation
By Michael Houlihan and Bonnie Harvey, EO Octane blog contributors and Barefoot Wine Founders
OUR FAVORITE THREE-LETTER WORD
We were recently asked by the CEO of an international corporation with over 100 brands, “What is fun?” At first we were taken aback by the question because it seems so self-evident. But as we began to think about how to phrase our answer, we realized he intended to use it to direct his marketing staff to make his company’s brands more fun.
He wanted to know the actual components of fun as they applied to the brand image in the product labeling and packaging. Although everybody has different ideas about what fun is, we tried to come up with a description to which most people would agree.
Categories: Coaching Guest contributors PR/MARKETING
By Frank Cowell, an EO San Diego member and president and creative director of Elevator
So, 2014 is the year you finally hopped aboard the content marketing bandwagon. Your company built a brand new website (check); you’ve been writing a weekly blog (check); and you post to Facebook, LinkedIn, and Twitter on a regular basis (check, check, check). All-in-all, your marketing team seems busier and more productive than ever. They’re operating at full throttle.
But with all this buzz about you and your products, shouldn’t there be more traffic to your website or physical locations? Where are the results?
Click here to view the full article!
Categories: Coaching members PR/MARKETING Productivity
Tags: content marketing entrepreneurs' organization EO San Diego Frank Cowell
By Joseph Steinberg, an EO New York member and CEO of SecureMySocial
Businesses that are looking to hire employees make great targets for hackers, so, whether you are an entrepreneur running a small business, the HR director of a large multi-national firm, or someone looking for a job, you should be aware of the following:
Click here to view the full article!
Categories: FINANCES members PEOPLE/STAFF
Tags: entrepreneurs' organization eo new york hackers joseph steinberg
By Christopher Harrison, an Octane blog contributor and founder of AntiGravity Entertainment and Fitness
Over the years, AntiGravity Entertainment has been involved with EO’s prestigious programs, providing over-the-top entertainment for their lavish events. However, this time was different in that I was asked to tell my own story as an entrepreneur and guide my fellow entrepreneurs to discover more of their own potentials through an AntiGravity Yoga Immersion.
Categories: Guest contributors Inspirational Productivity
Tags: antigravity christopher harrison entrepreneurs' organization yoga
Cristiano Miano, an EO Sao Paulo member and President of Grupo Digi
While conducting business overseas brings with it countless opportunities to learn and grow, there’s something to be said about embracing your surroundings. For Cristiano Miano, a serial entrepreneur from Brazil, leveraging the local economy and creating a niche helped him find success and significance.
Categories: Company Culture Interview members
Tags: cristiano miano entrepreneurs' organization eo sao paulo grupo digi
By Arman Sadeghi, an Octane blog contributor and CEO of Titanium Success
So you like the simple life and you always want everything to be as easy as possible? Don’t become an entrepreneur. If you are not really, truly up for hard work and some mental gymnastics, then starting your own business isn’t right for you. The undeniable fact is that being an entrepreneur requires long hours and usually a good deal of risk.
Categories: Coaching Guest contributors Make a Mark
Tags: arman sadeghi building businesses entrepreneurs' organization
By Andy Reid, an EO Johannesburg member and MD of Vespa SA
The Vespa has always been an object of great admiration. But when I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders.Here are my top ten tips for brand success:
Categories: FINANCES Goal Setting members
Tags: andy reid brand success entrepreneurs' organization eo johannesburg
