The Power of Empathy

By Bob Berkowitz, an Overdrive contributor

Empathy–“The ability to share in another’s emotions, thoughts or feelings.” — Webster’s New World Dictionary.

If you want to persuade and influence people to buy into your idea, product, or service, you must first understand them. You must learn everything you can about them. Who are they? What are their dreams, aspirations and fears?

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Categories: Coaching Guest contributors


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