By Caryn Kopp, “Chief Door Opener” at Kopp Consulting and an EO New Jersey member

When decision makers say, “No thank you,” should you keep trying or cut your losses?  My experience is that as long as the prospect is someone whom your research indicates is an “A” level prospect there is no reason to give up, unless you receive new information that makes you believe he’s no longer an “A” level prospect. Analyze the approach that brought you to the “no thank you” and see if a different approach will yield a different response.