Owning a business can be a lot like falling in love for the first time: You see what you want to see. The disorganized files? That’s just a fun quirk! The fly-by-the-seat-of-your-pants attitude and the lack of an owner’s manual? No biggie; I like it that way!
Every business relies on marketing to grow, but accurately measuring that growth in order to gauge results is an ongoing challenge for most business owners. The good news is that taking the guesswork out of marketing ROI—especially when it comes to online—is possible. After much agony and years of testing, I’ve created a goal-oriented method of defining and quantifying a business’s internet-marketing goals. Getting there … well, that was the tricky part.
On my way to work the other day, I saw this restaurant sign and found myself wondering: Have I actually learned from my mistakes this year? I often make errors in my business— some big, some small. But I try and look at every mistake as both the awakening of a problem that I never knew existed and the beginning of solving that problem. Did I always look at it that way? Hardly.
Brian Hansell, an EO Southwest Ontario member and president of Hansell Consulting Group, Inc.
I’ve met two kinds of people in the 20 years I’ve been an EO member: Those who make a mark and leave a legacy, and those who think they have to be Bill or Melinda Gates to do so. This is not true. In my experience, establishing a foundation is a great way to give back.
by Jesse Lipson, an EO Raleigh Durham member and CEO of ShareFile
In the movie My Blue Heaven, Steve Martin plays a former mob informant who knows the power of going big: “It’s not tipping I believe in,” he says in one brilliant line. “It’s over-tipping.” He’s right: Normal tips don’t make news. Exorbitant tips do.
Visit any business website, and you will likely see a scrolling list of the awards the company has won. Awards for leadership, philanthropy, marketing, design, organizational culture, industry position…there is literally an award for every size company, in every industry. Most awards programs create categories according to revenue size so that every organization has a chance to be honored.
Combining passion with purpose is at the crux of every entrepreneurial dream. For Noemi Kis, making a mark is a part of her day-to-day operations as the founder of Western Ro, a wholesale distributor of water filtration products.
An entrepreneur has infallible passion and has to have an almost delusional sense of reality. There is only one outcome. Success. Risk is understood, on an intrinsic level, but belied. When I started dTS, I was clear only about one thing. I had to. I had to do my part to somehow make the world a better place. Naiveté. I still do my best to retain as much of my sense of wonder and ingenuousness. It keeps me humble in a world that is so much larger than my passion, and also acutely aware of just how much I still have to learn. Fundamentally, it keeps me wanting to try to innovate success.
by Glen Carlson, an EO Australia-Victoria member and managing director of Entrevo Pty, LTD.
Stop me if you’ve heard this before: Every industry insider told you it can’t be done, that you’ll just blow yourself out of the water before the game even begins. You were facing barrier after barrier, confronted with extraordinary competition and just scratching your way to the top … and then you broke through. I’ve been there. Looking back, I’m glad all the naysayers cast me aside. It makes my business success story more enjoyable to tell. Here’s part of that story, as well as a few things I did to take my company from a fledgling startup to a reputable force.