
A Business Lesson for the Optimistic Idea Monkey
By Mike Maddock, an EO Chicago member and president of Maddock Douglas, Inc.
In 2002, the fecal matter officially hit the fan at Maddock Douglas. During a brutal three-month period, the firm I had founded 11 years before lost 45 percent of its revenue. For our people, it was like watching a train wreck. Three of our biggest clients took a right turn that we didn’t anticipate; one was acquired, one was getting out of the business we supported, and the other was being downsized by investors.