By Jason Beukema, an EO South Florida member and owner of Whet Travel 

The “road to yes” is more than just a journey toward success and positive thinking, it’s about truly knowing yourself – your highs, your lows, your strengths, your setbacks – and carving a niche that you can own that will be your own. As I moved the tassel from right to left with an entrepreneurship degree from Central Michigan University, I knew I had to dream big and work hard to be the quintessential success I had so carefully and keenly set out to become. But what did that even mean, and where and how would I begin?