Using Practical Idealism as a Business Strategy
By Rob Jordan, an EO Portland member and CEO and founder of Idealist Consulting
When I landed on “Idealist Consulting” as our company’s name nearly eight years ago, I wanted to suggest that we are a different kind of consulting firm: One that will partner with clients in an idealistic way, showing that almost anything is possible with the right technology.
But I have always felt idealism means more than dreaming big– it also means being practical. Without practicality, you will be unable to implement idealistic notions. In many ways, we have to be pragmatists in order to see our goals of idealism come to fruition.
There are three clear ways practicality informs our idealism.