By John L. McCarty, an EO Reno Tahoe member and president/CEO ofLUX dynamics
As an entrepreneur, I’m always reading about how it’s important to work on your business and not in your business. I recently discovered the value of doing the exact opposite. I wish I could say that this “A-ha” moment occurred while I was busy working on a client project or strategizing into the early morning, but I can’t. I was mopping the floor when I had my entrepreneurial epiphany.
By Les Kollegian, an EO San Diego member and CEO/CCO ofJacob Tyler
Your company’s growth can sometimes seem like controlled chaos. Add a consultant here, subtract a client there, divide up this budget and hope for the best. The numbing reality is that the choices we make, more often than not, provide us with different outcomes than anticipated. In my web design firm, we’ve been down the rabbit hole and been forced to choose between the proverbial “red and green pill.” Through our success and failures, we’ve stumbled upon fundamental lessons in growing our business. These are what we learned over the years.
Sometimes, when people try to boil public relations down to the lowest common denominator, they focus too much on the method and not on the intent. PR protocol and approach is important, of course, but at its core public relations is about …wait for it… relating with the public.
Simple? Maybe so, but as with many things, oftentimes we have a tendency to drift away from the core of our practice. Having learned from my many years in PR and as an entrepreneur in the industry, I can share three reasons why relationships matter in this business:
By Conor Neill, an EO Spain-Barcelona member and CEO of TaxiJet
As a business owner, having to speak in front of large audiences is part of the entrepreneurial game. Though public speaking is empowering, it can also be difficult to manage. I had the priviledge of introducing a couple of speakers at the EO Barcelona University and looked out on a sea of expectant faces.
Alongside founding and building my companies, I have been teaching persuasive communication at IESE Business School in Barcelona for the past six years. I have given 520 sessions to 1,760 students and have coached more than 2n500 speeches. In my experience, how you should stand, hold your hands, look or dress when giving a speech can be confusing. I recommend Sandy Linver’s “Speak and Get Results.” It has helped me learn how to get my message across through powerful body language.
By Darin Harker, an EO Utah member and president atQuirk
Just the other day I was helping my daughter with her resume. She wanted it to be creative and unique and although the layout was original I felt that she was missing some important elements and copy. This started me thinking about my creative approach to the work that we do. So, I wrote her the following note:
The most powerful metrics in any business are ratios that express your performance on metric A as it relates to metric B. For example, knowing what your revenue was last year is interesting; but knowing what your revenue per employee was will give you a sense of how efficient your business is at leveraging your investment in people.
You read that right. I am the son of a nun. Well to be more precise, an ex-nun. My mom was a member of the order of the Roman Catholic Sisters of Wisdom in Edmundston, Canada from the age of 18 until she was 26. She left the convent as only the second one in Canadian history to do so without being excommunicated. After her departure she continued to teach, met my dad, raised a family and welcomed seven grandchildren. She and dad are now retired and live enjoyable, peaceful lives at our family farm.
By Leslie Rugaber, an EO Seattle member and CEO ofWorktank
I recently decided to take off my corporate business suit and put on a pair of Birkenstocks. I’m drawing the line at the patchouli, though. It was time for me to get back to the basics of my business. I run a virtual events production company that’s committed to quality story-telling through online video. Every day, we work hard telling our client’s stories, but it wasn’t until I started thinking about our own story and how it drives our staff that I had a revelation.