By Todd Jamieson, Special to Overdrive
A frequent question I’ve had from many clients over the years has been “what is a good conversion rate?” This is a difficult question to answer for many reasons. Before I dig into why that is exactly, lets talk about what a conversion rate is.
In the web world, we could define this in many ways. The easiest would be “the percentage of people who go somewhere you want them to go on your site.” In e-commerce sites, this generally means that they make a purchase.