By Carol Roth, special to Overdrive
Thinking of starting the next Twitter, Groupon or Facebook? With these remarkable successes permeating the media, most aspiring entrepreneurs don’t get to hear about the reality of business ownership for 99.99 percent of those who start a new venture. Here are five of the most common myths—along with one absolute truth—about entrepreneurship.
Myth 1: You get to do more of what you love
Everyone thinks that if you love to do something, you’ll get to do more of it when you run a business. Wrong! When you run a business, you have to do and oversee many functions, from marketing to accounting to handling employees to dealing with customer service and more. So at the end of the day, you actually spend less time doing whatever it is you enjoy doing.
Your job as an entrepreneur is not to do one thing—it’s to run a business. So, if you love to wear multiple hats and are jazzed by the idea of managing all aspects of an operation, and you think you’ve got the chops to do it, you’re headed in the right direction. If not, beware of the myth.