Support and Value: Marketing Collateral for Fitness Professionals
By: Victoria Sanchez, special to Overdrive
If you put collateral in context with marketing, you are offering potentials clients a valuable resource that supports your business. A fitness professional relies on a brand to build a reputation, and marketing collateral is part of that process. Even in this digital age, it is wise to design some physical tools to promote your company. A website is a nice touch, but nothing says professional quite like a visual aide.