As an entrepreneur, I manage a real estate development company. In 2006, I entered a joint venture partnership on a Costa Rican real estate project called “Tranquilo.” Because the project location was the most beautiful piece of land I had ever seen, I quickly became emotionally and financially attracted to the project and its success.
Throughout the partnership, I took on all the responsibilities of sales and marketing, in addition to the rebranding and repositioning of the resort. Unfortunately, my development partner could not fulfill his obligations and was unsuccessful in obtaining the required building permits on schedule. As a result, we had to return all deposits received and cancel all contracts. I had spent more than US$700,000 and lost all of it!
When it comes to branding, no one understands the magic of marketing quite like Ido Leffler, co-founder and “chief carrot lover” of Yes To, Inc., a health and beauty company. In just four years, Ido and his team built their business into one of the leading natural beauty brands in the world, securing their foothold in the competitive industry. Octane sat down with Ido to talk about tenacious marketing, how to build your brand and the secret to great customer service.
By: Dan Clifford, an EO San Francisco member, and co-founder of AnswerLab
Seven years ago, when I took the leap to leave behind a steady paycheck and start my own company, creating a strong, long-lasting culture was one of my biggest motivators. Every day my staff serves as ambassadors of my business, so keeping them happy, challenged and engaged is a high priority. Having experienced the trial and error involved with establishing a workplace culture, here are three low-cost, high-impact initiatives that my cofounder and I found to be the most successful:
If you have an existing company, large or small, you rely on Information Technology (IT). For small businesses, you rely on your website to generate more business or a small office network that you use to send reminders, do internet banking and create price quotes.
If you’re a larger company, you probably do all of the above, but with more hardware, and you also likely run some professional applications to do your financials, inventory, planning, etc. Add an internet connection that you expect to be up 100% of the time, backups that you’re supposed to make every day and antivirus software that you need to keep up to date, and we’re already talking about a lot of investments.
Anna Walz, an EO New Jersey member and CEO of Medisys Health Communications LLC, has been named one of New Jersey’s 2013 Best 50 Women in Business. Medisys Health Communications is the parent company of MedEvoke and Medisys, two separate divisions that service the pharma, biopharma and medical device industries. The award program, produced by NJBIZ, New Jersey’s premiere business news publication, is sponsored by Wells Fargo, WithumSmith+Brown, PC, Comcast Business Class, and Wolff & Samson PC.
The Best 50 Women in Business awards program honors New Jersey’s most dynamic women in business that have been making headlines in their field. To qualify, a nominee had to meet selection criteria that included living or working in New Jersey and holding significant authority for decision making in her company. An independent panel of judges selected the top 50 winners based on their dedication to business growth, professional and personal accomplishments, community involvement, and advocacy for women.
By Conor Neill, an EO Spain-Barcelona member and CEO of TaxiJet
What can Aristotle and Joshua Bell teach us about persuasion?
Why do some messages lead us to take action, and other similar messages leave us unmoved?
What does it take to move people with our words?
In today’s day and age, we are increasingly overloaded with information; as such, we need to be exponentially more careful about how we trust the information received. To fully understand what we’re given, we need to connect to the meaning behind the information.
In this special blog post, we’ve profiled Ayo Stuffman, a member of EO’s newest chapter … EO Nigeria! Ayo is the founder of VAS2Nets Technologies, Ltd.
What’s your favorite thing about being an entrepreneur?
“I derive so much joy by creating employment for young and passionate individuals, because they’re the ones who are making the world a better place. As for me, my starting point is Nigeria.”
What’s the biggest myth about entrepreneurship? “The belief that without good capital to start a business in this part of the world, you may not stand the test of time.”
Now that the New Year is in full swing, how are your resolutions looking? Are you still staying on track, or have you veered off in another direction? If you’re looking for a “resolution replacement,” here are five simple, but very effective, resolutions every small business owner can make on his or her way to an even more successful 2013.
Take more risks: Naturally, this does not mean that you need to take radical steps to alter your business strategies in the new year, but new ideas are always welcome. Now that you have found your footing and made it through another year as a small business owner, don’t be afraid to test out some of the more exciting or challenging ideas you have been tucking away. Any successful businessperson will tell you that being too conservative in your business plans and actions will usually do more bad than good in the long term. Another successful year of operations should have built up your confidence enough to go out on a limb and try on some new ideas this year.
By: Verne Harnish, an EO Spain-Barcelona member, and founding partner of Gazelles, Inc.
As business expert Jim Collins wrote in the forward of my new book, “We’re living in times of tremendous uncertainty. Many growthcompany CEOs feel rudderless.” Jim goes on to ask: “What is the key thing you can do about that uncertainty? You can have the right people with you.”