Ten Reasons Why Mascots are Making a Comeback
By Hannah Howard, special to EO
It’s been a gradual switch, but you may have noticed a significant advertising development creeping into advertisements over the past few years. Company mascots are back in favor, and ad firms are using them to market brands in a whole new way. Bucking the recent trend that favored a more sophisticated approach, mascots are providing a personal touch to corporate images that was sorely lacking.