By Brian Tracy, professional speaker, best-selling author and success expert
If sales are the engine that drives your business, then good customer service and building a high level of customer satisfaction is the fuel. Your ability to satisfy your customers to gain customer loyalty is the critical determinant of your success in driving sales and growing your business.
There are four levels of customer satisfaction, all based on the degree to which you meet customer expectations. The higher the level you achieve, the more success you will have and the more you will build customer loyalty.