By Russell Lundstrom, President of GlobalSiteSecrets.com and EO Colorado member
Success in foreign markets depends on many factors. Your website translation is one of the most crucial of these factors. The following 5 steps are crucial to your success. Repeatedly, companies have sought success overseas and jumped at the opportunity without taking the small amount of time it requires to plan out the strategy and tactics to fully maximize the opportunity and minimize the risk. Each of the following 5 steps are fairly simple to execute and, unfortunately, very simple to overlook.