By Mike Cooch, EO Colorado member
|I, like most entrepreneurs, have “entrepreneurial ADD.”
I can’t stop thinking about new businesses to start. In order to sleep at night, I forced myself to come up with a filter that lets me narrow in on business ideas that have sticking power. I have started three businesses in all, two using this filter.
The first portion of this filter is focused on making sure I have the vision and emotional commitment to the idea. I must bring all of these commitments to anything I consider pursuing:
I then add to that list the following criteria that are more focused on the business dynamics of the opportunity:
This has been a great filter for me, and it forces me to find ideas that will really be productive. More importantly, it helps me decide which ideas have “sticking” power and which are simply musings. I hope my EO peers find this as helpful as I do!