After two decades of working with the tech giant, Darryl Peck opened a small Apple retail store called PeachMac. Here’s how he grew his business by imitating and improving the Apple shopping experience.
Darryl Peck was burned out. He was so heavily involved in the tech boom of the 80s and 90s that he says he missed his three daughters’ childhoods. So in 2007, he decided to get back to basics. He and his wife, Anne Lyndon, opened PeachMac, a simple brick-and-mortar Apple retail and service store in Athens, Georgia. Though he tamed his personal life (he eats lunch with his wife every day and dinner at home every night), Peck found that his new business venture posed a challenge: How do I maintain and support the Apple brand, while also being competitive with Apple stores? Here, he talks with Inc.com‘s Nicole Carter.