Yesterday, 8 February, my colleague and I had the pleasure of attending the Womenomics 2.0 event, hosted by the Brookings Institute to discuss the “potential of female entrepreneurs in Japan.” The morning consisted of a presentation by Mitsue Kurihara, a Board member from the Development Bank of Japan (DBJ), who launched the DBJ Women Entrepreneurs Center in November 2011; and a moderated panel with three female entrepreneurs: Donna Fujimoto Cole, Fujiyo Ishiguro and Sachiko Kuno. The event was predicated on legislation passed by Japanese Prime Minister Shinzo Abe, promoting female participation in the Japanese economy – the policy is widely referred to as “womenomics.”