Tagged: Frank Cowell

Principles for More Engaging B2B Content

5 June, 2017

By Frank Cowell, EO San Diego member and Founder and CEO of Elevator Agency

Bad content is a plague that makes customers cringe. Don’t let it anywhere near your website. B2B audiences are savvier than B2C audiences. They want to be educated and informed by fresh perspectives that are authentic. If you dive deep to bring ingenious solutions that enhance value, your reward will be loyal followers who visit your site—and your business—first. Build your brand by providing authoritative content that is informational, relevant and unique. I help clients do it every day.

In the EO tradition of experience-sharing, here’s what I ask my clientele:

Categories: PR/MARKETING

Tags: b2b content Elevator Agency EO San Diego Frank Cowell marketing

Content Marketing: 5 Huge Mistakes Marketers are Making

18 February, 2016

By Frank Cowell, an EO San Diego member, Elevator

You may or may not agree with me, but…

When it comes to content marketing, I find that many marketers are still having trouble finding the payoff. I mean, they’re fully bought-in, doing lots of “stuff,” but they’re not getting desired results. As a result, there are some big questions that they’re grappling with:

Where’s the engagement?
Where’s the traffic?
Where are the leads?

Categories: Best Practices FINANCES members PR/MARKETING Productivity

Tags: content marketing elevator entrepreneurs' organization EO San Diego Frank Cowell marketing

Six Shameless, but Effective, Content Marketing Strategies

25 September, 2015

By Frank Cowell, an EO San Diego member and president and creative director of Elevator

The internet is large. We know this. As a result, being found online can be tricky. And an effective content marketing strategy can take many forms.

But sometimes, as marketers, we just need to be seen. Even if to be seen we have to be utterly shameless to do it.

Click here to view the full article!

Categories: Best Practices members PR/MARKETING Productivity

Tags: content marketing entrepreneurs' organization EO San Diego Frank Cowell strategies

What is Marketing Automation and Why Should Your Organization Care?

6 August, 2015

By Frank Cowell, an EO San Diego member and president and creative director of Elevator

Somewhere along your marketing journey you’ve probably heard the term “Marketing Automation” bandied about. But if challenged, could you answer the question “what is marketing automation?” Most experienced marketers would lie; they’d say “yes, I can”. But, truly, defining marketing automation is a bit of a moving target and you’d be hard-pressed to reach consensus on the matter.

Click here to view the full article!

Categories: FINANCES members Technology

Tags: entrepreneurs' organization EO San Diego Frank Cowell marketing

Content Marketing: To Enrich and To Serve

24 June, 2015

By Frank Cowell, an EO San Diego member and president and creative director of Elevator

So, 2014 is the year you finally hopped aboard the content marketing bandwagon. Your company built a brand new website (check); you’ve been writing a weekly blog (check); and you post to Facebook, LinkedIn, and Twitter on a regular basis (check, check, check). All-in-all, your marketing team seems busier and more productive than ever. They’re operating at full throttle.

But with all this buzz about you and your products, shouldn’t there be more traffic to your website or physical locations? Where are the results?

Click here to view the full article!

Categories: Coaching members PR/MARKETING Productivity

Tags: content marketing entrepreneurs' organization EO San Diego Frank Cowell

How to Use Your Blog as a Lead Generating Machine

18 May, 2015

By Frank Cowell, an EO San Diego member and President and Creative Director of Elevator

Your business specializes in providing specific products or services. Congratulations, that qualifies you as an expert in the category! Your day-to-day responsibilities give you a unique perspective. Your big-picture strategy requires an in-depth knowledge of your industry. And your successes and failures along the way have turned into invaluable lessons learned. Add all of these factors together and it equals expertise.

So how does that help bring in leads? Click here to view the full article.

Categories: FINANCES Media members PR/MARKETING

Tags: entrepreneurs' organization EO San Diego Frank Cowell lead generation

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Tagged: Frank Cowell

In the EO tradition of experience-sharing, here’s what I ask my clientele: