Daniel Lubetzky is the founder and CEO of KIND, which is among the fastest-growing U.S. snack companies and a leader in healthier snacking. Ashoka’s Michael Zakaras recently sat down with Daniel to hear more about the origins of the company and about why being kind is transformative.

Your focus on kindness has deep, personal roots. Tell us a bit about your father and your experiences growing up.

DL/ My father was a Holocaust survivor. He was 9 years old when the war started, and wasn’t liberated from the Dachau concentration camp until he was 15. And when I was 9, he started talking to me about his experiences – which of course included some of the horrors he lived through and witnessed.