Diving into entrepreneurship can be a scary thought for many, but it can also be a worthwhile endeavor.

Rusty Shelton, an Entrepreneurs’ Organization (EO) member from Austin, is president of Advantage Marketing and co-author of Mastering the New Media Landscape: Embrace the Micromedia Landscape. We asked Rusty about what he has learned during his entrepreneurial journey – here’s what he had to say.

Entrepreneurship is a lot like a demanding professor: She can be unfair and will ask more of you than just about any other challenge life has thrown your way. Yet somehow, more people want to take her course than ever before. Her classroom is a revolving door– she flunks would-be entrepreneurs without a second thought if they run out of tuition money or don’t pay attention in class. But for those who manage to hang on to their seat, she’ll teach some of life’s greatest lessons and reward engagement, innovation and hard work with a level of fulfillment that goes unrivaled.

View the full article on Inc.com, a partner of the Entrepreneurs’ Organization.