By Frank Cowell, an EO San Diego member, Elevator
You may or may not agree with me, but…
When it comes to content marketing, I find that many marketers are still having trouble finding the payoff. I mean, they’re fully bought-in, doing lots of “stuff,” but they’re not getting desired results. As a result, there are some big questions that they’re grappling with:
- Where’s the engagement?
- Where’s the traffic?
- Where are the leads?